Aaron De La Cruz

One word that describes Aaron would be passionate.

Aaron, born and raised in El Paso, Texas, is a double alumnus of Texas Tech University. Aaron has a Master’s degree in Personal Financial Planning. He has a CFPⓇ designation, RICPⓇ, Series 7, Series 66, Life and Health Insurance, and Property and Casualty insurance. He is passionate about finance and is excited to bring his knowledge to Clarity’s clients by making their finances as simple as possible.

Before Aaron joined Clarity, he was leading Financial Planning for PGA members, university workers, healthcare workers, and teachers. He helped countless clients draft their first financial plan. He guided clients as they entered retirement, helping them identify their ideal retirement and how to achieve it.  

Aaron resides in Fort Worth with his fiancée, Lucero, and their three cats: Mittens, Odin, and Benito. Aaron and Lucero attend Most Blessed Sacrament in Arlington. Each belongs to the retreat group called Welcome. When Aaron and Lucero are not traveling to Lubbock, you can find them being foodies in the metroplex. If at home, you can find Aaron in the backyard grilling or smoking meat while watching the Red Raiders play.

Registered administrative assistant of Cetera Wealth Services, LLC, member FINRA/SIPC. Cetera is under separate ownership from any other named entity